Partnership with Melbet
Melbet sponsors football clubs and esports teams under regional agreements and works with well-known personalities as brand ambassadors. This page lists the deals confirmed in public announcements, from Juventus in football to TALON, BOOM and OG in esports.
Sign up at Melbet to bet on the leagues and tournaments where its official partners play.
How Melbet Sponsorships Work
Most Melbet sponsorship deals are regional: the brand appears on stadium boards, team kits and club media in the markets that each agreement covers. Fan campaigns linked to a club usually run in the same markets, so the offers open to a player in India are the ones shown in the promotions section of their own account.
FC Juventus
Juventus named Melbet its official regional betting partner for the MENA region and Africa in November 2023. The deal was extended for the 2024–2025 season in June 2024 and renewed again in November 2025. Under the agreement, Melbet branding is shown on the LED boards at Allianz Stadium during Juventus home games.
In football, Melbet also works with LaLiga, the Spanish top flight and one of the most-watched football leagues in the world.
Trinbago Knight Riders
In cricket, Melbet partnered with Trinbago Knight Riders for the 2024 Caribbean Premier League season, with its logo on the team kit. The franchise later moved to a different title sponsor, so this deal is one of Melbet’s past partnerships.
Esports Partners
Esports is where Melbet has signed most of its recent deals. It worked with the Indonesian team BOOM Esports in 2024 and became the official betting partner of the TALON Esports Dota 2 roster in spring 2025. Melbet has also announced a global partnership with OG Esports.
FAQ
Which teams has Melbet sponsored?
Publicly announced deals include Juventus (official regional betting partner in the MENA region and Africa since November 2023), the esports teams TALON, BOOM and OG Esports, and Trinbago Knight Riders in cricket. Melbet also works with LaLiga.
Do these sponsorships come with offers for players in India?
Not directly. Club-themed campaigns are tied to the regions each agreement covers, while Indian accounts get Melbet’s regular welcome offers and promotions.
Who represents Melbet in India?
The actress and model Sherlyn Chopra has been a Melbet brand ambassador since November 2024, and Monami Ghosh joined as another ambassador in July 2025.
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